Overview

Why use a Featured Product Cart?

Featured Product Carts allow you to take advantage of the frictionless reordering experience of the Repeat Carts in any channel where you connect with your existing customers (e.g., email or sms marketing channels). These carts are great to use in any instance where you’d typically link directly to a product details page for a conversion bump.

What is a Featured Product Cart?

When your customers visit a Featured Product Cart, they arrive on a Repeat Cart with a specific product already added to cart, powering a seamless checkout. They can also make a last-minute addition and add a product from the You Might Also Like section.

Here is an example of a Featured Product Cart:

When should I use a Featured Product Cart?

These carts work especially well when your goal is to promote a specific product or variant.

Getting Started

How to create Featured Product Cart Links

<aside> ☝ These instructions are written for our updated Shopify app. If you don’t see Repeat listed as a sales channel in your store, you need to install the latest version of the Repeat app.

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1. Navigate to the Products tab of the Repeat sales channel in Shopify
2. Select the product or products you’d like to create a URL for
3. Click the Create Feature Product Cart URL(s) button

1. Next, choose the channel where you will distribute these URLs. Doing so will add an rptc URL parameter required for Repeat analytics reporting.

   If you do not see your channel in the drop-down, please select Add a New Channel

   1. Choose a Channel Type (e.g., Email or SMS)
   2. Type out the Platform Name (e.g., Klaviyo or Postscript)

2. Click Download Links to download a CSV with your links. The CSV will be in the following format:

   Title	Link
   Product Title / Variant Title	Featured Product Cart URL

<aside> ⚠️ Important Information

You need to create different URLs for every channel where you intend to use these links. This is required for proper analytics reporting.

For example, here is what a link would look like for the Postscript SMS channel: https://brand.re-peat.shop/replenish?v=###&rptc=postscript-sms and here’s what a link would look like for the Klaviyo Email channel https://brand.re-peat.shop/replenish?v=###&rptc=klaviyo-email

The products associated with the Featured Product Carts need to be available via the Repeat sales channel in order for your customers to purchase those products via the Repeat Cart. Please find more information about Shopify channel availability here.

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