Repeat carts are personalized, allow for one-click reordering and offer a merchandising section for new product discovery. All of it adds up to an experience that converts at upwards of 25%.

Anatomy of a Repeat Cart

Personalized Carts

Personalized carts are personalized based on your customers’ past purchases and pre-populated with items that are due for reordering.


Due to Reorder

Products that a customer is likely running low on, based on the product’s reorder interval, are shown in this section and added to the cart automatically.


Previously Purchased

Products that a customer has purchased that are not “Due to Reorder” are shown in this section.


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You can use the YMAL section to show additional products for upselling/cross-selling. These products are the same across all of your Repeat carts. If a product is shown in a previous section, it will be hidden here.

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Featured Product Carts

Each product/variant in your store has it’s own FPC - useful when you want to apply the benefits of the Repeat experience to a specific product.


Added to Your Cart

When you direct a customer to a product’s FPC, we’ll add that product to the cart for them.


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Just like with personalized carts, you can use the YMAL section to show additional products for upselling/cross-selling. If the FPC is for a product that’s also included in YMAL, it will be hidden here.

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More Cart Details

Promotional Banners

Add a promotional banner to a cart to highlight a discount for returning customers or any other relevant promotions.

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See More Options

Within “See More Options” a customer can see individual items in a bundle (or the bundles that contain an individual item), as well as other similar products.

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The Cart Icon

Tap the cart icon to change quantities or remove your selected products. On desktop, the selected items are on the right-hand side.

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Check Out

Tapping the “Check Out” button directs a customer to your Shopify checkout, with all of their selected items, to complete the purchase. You also have the option to automatically apply a discount at checkout.

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How to Use Your Carts

Personalized Carts

Klaviyo

Through our Klaviyo integration, you can give customers access to their personalized cart in any campaign or flow via a profile property that contains the unique cart link for each customer.


Repeat SMS

When a customer is notified via Repeat SMS, we’ll include a link to their personalized cart to reorder.


Postscript

Through our Postscript integration, we’ll trigger an event when it’s time to reorder. Using that event, you can link a customer to their personalized cart via a merge field.

Featured Product Carts

QR Codes

You can direct a customer to a FPC from a QR on your packing, a shipping insert, a magnet, direct mail, and more.


From Anywhere

You can link to a FPC anywhere you connect with your customers. Via any email or SMS platform, or even from your Instagram bio, use an FPC like a streamlined product page for a conversion bump.