While the first two list-building techniques are compounding in nature, the catch-all campaign is more of a power up. Use it as a one-off effort to accelerate your repeat list growth.

This tactic is best used to let a whole segment of customers know you’ve made it super easy for them to reorder products by including your sign-up landing page URL in emails to very specific audiences. While you’re launching your confirmation page modal and adding a Repeat email to your post-purchase flow, you can kickstart the whole thing with emails to three different customer segments:

• The recent customers. All first-time customers who purchased in the last 60 or 90 days (pick the timeframe that best coincides with your repeat window). Exclude anyone who is active on a subscription plan and anyone who has already made an additional purchase.
• Your repeat customers. All customers who have made more than one purchase in the last six months. Exclude anyone who is active on a subscription plan.
• Churned subscribers. All churned subscribers in the last 60 or 90 days (pick the timeframe that best coincides with your repeat window).

With each of these segments, you’ll want to exclude customers who’ve already signed up for Repeat. You can do this by using Shopify tags. Any customer who has signed up for Repeat will have a “Repeat” customer tag associated with them.

Of course, your hook is going to be slightly different for each audience, but you’ll still be pushing the same value prop of an easier way to reorder. For churned subscribers, as an example, you’ll want to call out the churn reason (frequency, account management, lack of variety, etc) using conditional tags in your CRM or ESP, and explain why this new reordering experience is a better fit for them.