Every brand using Repeat runs this play—and that’s because it works.

Repeat comes with a post-purchase modal out of the box, converting about 15% of your non-subscription customers into Repeat list members. So, just firing it up and letting it do its thing is good for business.

Our standard copy gets the job done (check it in the example), but using your brand voice and tone will make the experience more consistent. And consistency boosts conversions.

That said, you can also boost those numbers with a few tweaks:

• Free shipping. If you offer it, mention it. Even if it’s a standard, non-promotional offering, reminding your customers their next order is just as easy (and wallet-friendly) boosts sign-ups.
• Reward repeats. Consumers will jump through a flaming hoop to grab a discount if it’s big enough. We’re not in the circus business, though, and we’re just looking for phone numbers, so let’s dial it back. If you offer subscriptions, you already discount there to incentivize repeat purchases. You can do that here, too.

Your mileage may vary, but we find that even one of these tweaks can push you above a 20% sign-up rate.