Everyone knows the power of a pop-up. But here’s a little secret: They’re not just effective at email acquisition. You can also use pop-ups and banners to notify returning customers of new products, customer service value adds, and … you guessed it … an easier way to reorder products.

If you’re down to try it, just flip your targeting to those visitors who have an order count of 1 or more. And, just like above, be sure to exclude customers who have active subscriptions.

Pro-tip: Use a tool that integrates with Shopify, so you have this data.