If you’ve spent any time on your email flows, chances are you’ve got a post-purchase flow built. And, usually, a post-purchase flow has at least the following components:

• Confirmation email
• Thank you email
• Review email

After you ask for a review, you’ll want to segment out any negative reviews (and probably follow up with a customer support email to get more details).But everyone else? Send them an email promoting an easier way to reorder the product they just bought—and direct them to the Repeat sign-up landing page.

Here's an example of what that might look like, making just a few small tweaks to a post-purchase template:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5dfe18db-1fa0-4fb7-954d-544a1715a803/Screen_Recording_2021-02-19_at_12.18.58_PM.mov

According to Klaviyo, by the way, post-purchase emails see a 3X increase in open rates and a 500% higher click-through rate than an everyday email. So, if you’re looking to your post-purchase flow to start making that second sale to your customers (which, you know, is part of the game here), this is prime real estate for Repeat list building.