Overview

On the Insights section of your Repeat dashboard, you can see data related to the overall history of your store.

About the data analyzed:

The data represented here includes all historical data for your store, but only shows data related to products that are currently active on your Online Store.
The data represented here excludes subscription data — we are only analyzing one-time purchases.
- If there is other order data you’d like to filter out of this dashboard, learn more here.
The data updates daily at 11pm PST.

Section 1: Product-Level Data

In this section, you will see data relating to specific products. This data answers the question: How often are my customers reordering my products at a per variant level?

Overview: Replenishment Intervals

A replenishment interval is the time (in days) between a purchase and a repeat purchase. In this case, we're looking at the time between purchases specifically related to a particular product/variant.

In the example below, 25% of Baja Cactus's customers who previously purchased the Face Wash - Eucalyptus reorder the Face Wash - Eucalyptus again by day 51.

product	variant	25th percentile	median	75th percentile	mean	customers analyzed
Face Wash	Eucalyptus	51 days	74 days	128 days	94 days	12,012
Face Wash	Lavender	59 days	90 days	178 days	121 days	11,234

How to navigate this data

Column Definitions

product: Product Name in Shopify

variant: Variant Name in Shopify

25th percentile: 25% of customers have repurchased the same variant by this point

median: 50% of customers have repurchased the same variant by this point